Distribution First Academy

What our members are saying...

⭐️⭐️⭐️⭐️⭐️

Being part of Distribution First has been a huge help for me as an in-house marketer. You get to learn from top marketers. The workshops, community Q&As, and Justin's coaching sessions will help you create better content and get noticed.

Andy Smith

Content Marketer

⭐️⭐️⭐️⭐️⭐️

Justin is THE authority on content repurposing. If you feel like you're constantly on the hamster wheel, he'll show you a less stressful and much more powerful way.

Jess Cook

VP of Marketing

⭐️⭐️⭐️⭐️⭐️

I joined thinking it would just help me get better at repurposing content, but it's turned out to be so much more. It's a safe space where I can engage in meaningful chats, ask questions, and share my own experiences to help others. D1 has already made a big difference in how I approach content marketing and distribution. And I've been able to make major improvements.

Simran Sethi

Content Marketer

Nearly 70% percent of all Google searches end without a click.

Every content marketer is told to publish content. But nobody tells you what to do after it goes live.

Most content marketers publish around 1-2 new pieces of content every week. And for years, they expected Google to do the heavy lifting. But that's not how it works anymore.

Most of that content sits in archive on the website never to be seen again. So hours of your career and hundreds of thousands of dollars gets spent never even reaching your audience.

Way too many content marketers don't understand that the entire game has changed. And if you don't have a plan after you hit publish, you're probably starting to hit this reality:

Everything feels random, scattered, and stressful
All of this falls on you to figure out
You have dozens of channels to choose from (YouTube, LinkedIn, X, Reddit, Email, Newsletters)
You keep hitting publish on content, but don't have a plan for what happens next
A boss who keeps asking for more content and wants you to hop on every new trend they read about online.

Your content isn't the problem. It's great! But creating and distributing are two different skill sets and you were only given one of them.

Join the Waitlist

Before joining the Distribution First, our distribution process was quite a mess. We were churning out content without considering the bigger picture. As soon as I started the course with Justin, I realised we had our priorities wrong. We needed to think about what message we want to share with who - and where. Immediately, this made us slow down on content output, to start testing what actually works and doesn't work. I would say you will 100% learn something new to help you make impact. Don't get stuck in your same underperforming patterns. Join, learn and enjoy the results. You get an expert's take on gaps you're missing.

Amy Rosoman

Content Marketing Manager

Available in application stores for mobile

Imagine being able to...

Turn existing content into weekly campaigns without starting from scratch.
Repurpose a single blog post into a full email series, 5 social posts, and a YouTube script.
Stop second-guessing your strategy and get a clear plan you can follow.
Use a simple, repeatable system that runs with your schedule (not against it).
Feel proud of what you’re creating and confident it’s driving results.
Build a flywheel that fills your calendar with distributed content every month.
Create space to think, breathe, and focus on higher-leverage work.
Break free from the “constant production” hamster wheel.

"It's been an incredible experience"

Shannon Howard joined after feeling stuck in content chaos. With the frameworks and 1:1 coaching, she rebuilt her strategy, aligned her team, and turned scattered efforts into a focused system.

Okay, cool – but what’s actually in the program?

A done-with-you system for B2B content marketers.

Every week we'll work together to build out your custom distribution system. One that matches your POV, your content, and your channels.

You'll get Distribution First workbook inside of Notion to work from throughout the cohort. And the Video Library holds dozens of mini courses and workshops that go even further for you between sessions.

Here's how it works

1. Set the Foundation

Define your point of view, your core themes, and the one or two channels where your audience actually is.

2. Take inventory

Audit what you already have. Most people find months of usable content sitting in their own archive.

3. Build your flywheel

Set up the repurposing process that turns one input into a month of output. Then set the minimum you ship even during a busy week.

Let it run.

Every time you create something new, your system starts spinning and content is shared with your audience.

And you walk away with

A point of view you can write from every week

Scattered content usually means scattered messaging underneath. You leave with 3 to 5 strong POVs that work like guardrails, so you stop starting at zero.

Two channels you run well

Not five you run badly. We find the ones that matter and cut the rest.

A repurposing process that multiplies everything

The exact steps and tools to turn one core piece into ten. This buys back hours every single week.

A content floor that survives your worst week

The minimum you ship no matter what blows up. This is the difference between a system and a streak you eventually break.

A way to show what content is doing

The impact report that turns "we published 12 things" into a story leadership can actually follow.

Everything inside the system

Six live group calls

One call a week for six weeks. Capped at six people, so you get feedback on your work. All calls recorded.

Plug-and-play templates to streamline your entire content process

The full Notion workspace, yours to duplicate. Every worksheet, template, and tracker in one place, organized by week so you always know what you are working on.

Make big progress with just 10 minutes a day

Get short video and written lessons that take you through the four phases of Distribution First and shows you how to turn existing content into high-impact assets. You’ll learn a step-by-step method for distributing content into multiple formats and getting more ROI out of everything you create.

Short lessons. Big impact. Immediate results.

Throughout the year we add mini courses on a key distribution tactic to expand your skills and strategy. These bite-sized courses cover practical, actionable topics that you can implement right away. From social media tactics to email optimization, each lesson is designed to keep you ahead of the curve. It’s an easy way to build your distribution toolkit without overwhelming your schedule.

Stay motivated and accountable at every step

Join a private community with direct support. Inside, you’ll find the answers, inspiration, and camaraderie you need to stay motivated and keep growing. Whether you’re looking for feedback, want to share a win, or need a boost during a tough week, this is your go-to space.

"I finally have a place where I can go to learn more about distribution. It's one of the most underrated and underused strategies. I can get actionable advice from smart marketers who've been there and done that. Plus, there's a massive library of content on similar topics. It's a no-brainer for those who want to solidify their distribution concepts from some of the best in the game!"

Tanaaz Khan

Content Strategist & Writer

👋 Hey, I'm Justin

After 15 years in content marketing (including launching podcasts, building newsletter engines, leading content at three companies, and running my own consulting business) I saw a pattern.

Most content marketers I met were burned out. Not because they lacked hustle or strategy, but because they were stuck in reaction mode.

They were overwhelmed, pulled in too many directions, and constantly under pressure to produce more. They didn’t need to create more content. They needed to do more with the content they already had.

Distribution First Academy is what I wish I had when I was in the thick of it: a clear path, a repeatable process, and a community that gets it.

I’ve helped beginners shortcut the learning curve and experts level up their strategies

"Working with Justin has completely transformed my approach to content strategy—going 'distribution first' makes so much sense now, and I'm already seeing a shift in how clients respond. His structured yet flexible approach made it a pleasure to learn from him, and the actionable insights he provided have already begun reshaping our content marketing."

Amanda Smith

Content Marketer

"We're on the journey from lead gen to demand gen at our B2B SaaS company, and have found the course extremely helpful getting our foundations and framework in place. Digestible content and actionable guides that the whole team can rally around fast."

Elise

CMO

"Justin is an expert in strategic content distribution across channels. He understands how to repurpose your highest-value content for social media and distribute it more intentionally to the right audiences. And all in alignment with overall business goals."

Hillary Noble

Director of Content

"I realized that we really needed to be leveraging our old content more. Justin gave me the plan to repurpose that content to save myself a bunch of time and get more value for my company out of that content."

David Nesbitt

Content Marketer

"Before working with Justin, I would describe our content process as 'flying by the seat of our pants.' Now I feel like I'm in charge of the best-run content production in the world."

Morgan Smith

Founder

"You're an OG on this strategy. FWIW I think of you when "repurposing content" comes up! 🫡"

Devin Reed

Founder

"Justin understands what content marketing is really about -- repurposing your narratives so you can repeat them over and over again."

Dozie Anyaegbunam

Content Marketer

"After working with Justin we are doing more, more effectively. He provided an amazing outside eye for our team, spotting areas of opportunity we hadn't uncovered yet."

Wren Noble

Content Marketer

"The Distribution First approach gives marketers (particularly those on smaller teams) a leg up in their market. Everything was immediately actionable and allowed us to get value quickly."

Josh Thomas

Marketing VP

"My syncs with Justin were the best meeting time I'd spend all week. Every time there was something to learn and actionable takeaways."

Sepy Bazzari

VP of Marketing

"Justin shows you a process where you focus on your main themes to create 20% of your content and repurpose 80% of the time which is a complete game changer!"

Giuseppe Grammatico

Founder & Author

"Justin is Mr. Organic B2B Content Distribution. (Ok, that sounded better in my head...) but this is as good as cold hard cash. This is how the pros do it!"

Camille Trent

Content Marketer

Who’s the Distribution First for?

We’re not for everyone, and that’s by design. This program isn’t for you if:

❌ You’re looking for a quick fix or "viral" hack to grow your audience overnight. Building a strong, consistent content distribution system takes time and strategic effort.

❌ You’re hoping to avoid the work of creating high-quality content and think distribution alone will drive results. Content and distribution work hand-in-hand. One can’t thrive without the other.

❌ You’re not ready to commit to regularly repurposing and distributing your existing content across multiple platforms. If you’re not willing to dedicate time each week to this process, the Academy won’t be a fit.

❌ You’re expecting instant results or guaranteed followers or leads. Like anything worthwhile, distribution success is a long game. There are no shortcuts here—just proven systems and consistent action.

We’ll equip you with the systems, workflows, and mindset shifts needed to maximize your content’s reach, but no one can guarantee specific metrics or growth rates.

What we do guarantee is that if you embrace Distribution First thinking and stick with the process, you’ll see your audience, impact, and content ROI grow over time.

If you’re committed to transforming how your content reaches people and want a system that helps you save time and create momentum, this Distribution First is for you.

Join the Waitlist

"Joining Distribution First has made such a huge impact on my year. Can't imagine life without it now!"

Lexi Croisdale

Senior Content Marketing Manager

"I've met some of the best and the smartest content folks in here"

Maybe you've tried to get serious about distributing your content. But other priorities always creep in. What starts off as an exciting plan to get your content seen fades, and before you know it, you're back to just publishing without a plan.

But this isn’t your fault.

You tried to handle content distribution alone, almost set up to struggle from the start.

But the Distribution First solves that problem. You’ll work alongside a community of like-minded content marketers, all with the same goal: maximizing content impact and reaching your audience without constantly creating more.

Your Investment

$997

Included:

6 live group calls, capped at 6 people ($3,000 value)
The Distribution First Workspace, full Notion duplicate ($500 value)
POV Creator and Theme Definer ($1,500 value)
Channel Evaluation and Value vs. Effort Matrix ($750 value)
Top Content Audit tracker ($500 value)
3C Method Map, Content Maximizer, Momentum Map, 5 Angles Planner ($1,250 value)
Flywheel Planning Doc ($750 value)
90-Day Distribution Calendar, built with you ($1,500 value)
Full course library, 9 modules ($500 value)
Bonus: private 1:1 strategy session ($2,000 value)

Total value: $12,250

Your founding price: $997

A fractional content lead runs $6,000 a month for the same thinking.

After this cohort, the price goes to $2,500.

Join the Waitlist

Frequently Asked Questions

How much does this cost?

To have this kind of distribution system installed privately, you’d typically be looking at $6,000 per month.

With Distribution First Academy, you can implement the same high-impact strategy yourself for around $40 per month.

How long do I have access to the course materials?

With your annual subscription, you’ll have full access to all the modules, resources, and community benefits for the entire year. Renew each year to keep your momentum going and stay on top of the latest strategies and support.

Is this a self-paced course or cohort-based?

Distribution First Academy is completely self-paced—with a strong community component for support.

Once you join, you’ll have instant access to all the modules and resources hosted on our community platform, so you can work through the material as quickly or as slowly as you’d like.

What commitment is required from me?

If you can set aside about 30 minutes a day, you’ll make steady progress without feeling overwhelmed. Whether you’re juggling work, family, or other priorities, the Academy can flex with your pace.

And once you're first flywheel is built, it becomes part of your daily work.

Couldn’t I just figure this out on my own using free content?

I'm not saying you can't figure this out on your own. But if it were that easy, you’d probably have done it by now, right? 🤷🏻

Our structured, actionable approach cuts through the noise, helping you stay focused and eliminating guesswork. With Distribution First Academy, you’re getting a clear roadmap to success.

What if I've never worked with content distribution before?

Then Distribution First Academy is right up your alley!

We built the program so even beginners—those with zero experience in distribution—can jump in and feel confident from day one.

What if I’ve been repurposing and distributing content for years? Will this teach me anything new?

Of all of the experienced content strategists and marketers that have joined the Academy, not one has said, “I didn’t learn anything new.”

You’ll find fresh, actionable strategies that go beyond traditional content marketing—giving you the edge to do distribution right.

How is Distribution First Academy different from Content Repurposing Roadmap?

Distribution First Academy is a complete, strategic system for amplifying your content’s reach across channels.

Content Repurposing Roadmap, on the other hand, is a stand alone course that zeroes in on turning your existing content into high-ROI assets—without the need to create anything new.

Think of it like this: Content Repurposing Roadmap helps you get maximum value from what you’ve already made.

Distribution First Academy is the broader strategy to make sure your content reaches its full potential.

How do I cancel?

If you don’t want to continue, you can cancel your membership at any time. Follow the prompts to cancel on the Billing page, and your membership will not renew.

*Please note that there aren’t refunds for partially unused membership periods.

Promote everything you create, without a massive team or budget

Imagine being able to...

"It's been an incredible experience"

Here's how it works

And you walk away with

Six live group calls

Plug-and-play templates to streamline your entire content process

Make big progress with just 10 minutes a day

Short lessons. Big impact. Immediate results.

Stay motivated and accountable at every step

👋 Hey, I'm Justin

"I've met some of the best and the smartest content folks in here"

Your Investment

$997

Your founding price: $997

Frequently Asked Questions