Great Content Alone Doesn't Grow Your Business
Build a repeatable distribution system that keeps your best content working for weeks and months, without constantly creating more.
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A membership built for solo content marketers who want coaching, not chaos. You’ll get expert 1:1 strategy calls, on-demand training, and a plug-and-play system to scale your content with what you already have.
You’re a solo content marketer. You’re writing, publishing, promoting, reporting, and somehow still expected to keep feeding the content calendar. Great work gets used once and forgotten. Inside DFA, you build a repeatable system that turns your best content into weeks of distribution without starting from scratch every time.
You lead content on a small team. You have good ideas and plenty of content, but distribution is inconsistent and too much depends on you remembering what to promote next. Inside DFA, you build a clear workflow your team can repeat so your best content keeps working long after publish day.
You’re already good at creating content. Now you need to get more business value from what you’re already making. Inside DFA, you learn how to find your strongest content, expand it into new angles, and keep it in front of the right people longer.
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Before joining Distribution First, our distribution process was quite a mess. We were churning out content without considering the bigger picture. As soon as I started the course with Justin, I realized we had our priorities wrong. We needed to think about what message we want to share with who - and where. Immediately, this made us slow down on content output, to start testing what actually works and doesn't work. I would say you will 100% learn something new to help you make impact. Don't get stuck in your same underperforming patterns. Join, learn and enjoy the results. You get an expert's take on gaps you're missing.
Amy Rosoman
Senior Content Marketing Manager
1. Set the foundation
Define your point of view, your core themes, and the one or two channels where your audience actually is.
2. Take inventory
Audit what you already have. Most people find months of usable content sitting in their own archive.
3. Build your flywheel
Set up the repurposing process that turns one input into a month of output. Then set the minimum you ship even during a busy week.
Imagine being able to...
Turn existing content into weekly campaigns without starting from scratch.
Repurpose a single blog post into a full email series, 5 social posts, and a YouTube script.
Stop second-guessing your strategy and get a clear plan you can follow.
Use a simple, repeatable system that runs with your schedule (not against it).
Feel proud of what you’re creating and confident it’s driving results.
Build a flywheel that fills your calendar with distributed content every month.
Create space to think, breathe, and focus on higher-leverage work.
Break free from the “constant production” hamster wheel.
"It's been an incredible experience"
Shannon Howard joined after feeling stuck in content chaos. With the frameworks and 1:1 coaching, she rebuilt her strategy, aligned her team, and turned scattered efforts into a focused system.
Everything inside the program
Get direct answers to your toughest questions
1:1 coaching sessions are designed to keep you moving forward, no matter where you’re at. Got a question, feeling stuck, or not sure about your next step? Our sessions give you the space to ask, get clarity, and push through any roadblocks.
Plug-and-play templates to streamline your entire content process
The full Notion workspace, yours to duplicate. Every worksheet, template, and tracker in one place, organized by week so you always know what you are working on.
Make big progress with just 10 minutes a day
Get short video and written lessons that take you through the four phases of Distribution First and shows you how to turn existing content into high-impact assets. You’ll learn a step-by-step method for distributing content into multiple formats and getting more ROI out of everything you create.
Short lessons. Immediate results.
Throughout the year we add mini courses on a key distribution tactic to expand your skills and strategy. These bite-sized courses cover practical, actionable topics that you can implement right away. From social media tactics to email optimization, each lesson is designed to keep you ahead of the curve. It’s an easy way to build your distribution toolkit without overwhelming your schedule.
"I finally have a place where I can go to learn more about distribution. It's one of the most underrated and underused strategies. I can get actionable advice from smart marketers who've been there and done that. Plus, there's a massive library of content on similar topics. It's a no-brainer for those who want to solidify their distribution concepts from some of the best in the game!"
Tanaaz Khan
Content Strategist & Writer
👋 Hey, I'm Justin
After 15 years in content marketing (including launching podcasts, building newsletter engines, leading content at three companies, and running my own consulting business) I saw a pattern.
Most content marketers I met were burned out. Not because they lacked hustle or strategy, but because they were stuck in reaction mode.
They were overwhelmed, pulled in too many directions, and constantly under pressure to produce more. They didn’t need to create more content. They needed to do more with the content they already had.
Distribution First Academy is what I wish I had when I was in the thick of it: a clear path, a repeatable process, and a community that gets it.
Who’s the Distribution First for?
We’re not for everyone, and that’s by design. This program isn’t for you if:
❌ You’re looking for a quick fix or "viral" hack to grow your audience overnight. Building a strong, consistent content distribution system takes time and strategic effort.
❌ You’re hoping to avoid the work of creating high-quality content and think distribution alone will drive results. Content and distribution work hand-in-hand. One can’t thrive without the other.
❌ You’re not ready to commit to regularly repurposing and distributing your existing content across multiple platforms. If you’re not willing to dedicate time each week to this process, the Academy won’t be a fit.
❌ You’re expecting instant results or guaranteed followers or leads. Like anything worthwhile, distribution success is a long game. There are no shortcuts here—just proven systems and consistent action.
We’ll equip you with the systems, workflows, and mindset shifts needed to maximize your content’s reach, but no one can guarantee specific metrics or growth rates.
What we do guarantee is that if you embrace Distribution First thinking and stick with the process, you’ll see your audience, impact, and content ROI grow over time.
If you’re committed to transforming how your content reaches people and want a system that helps you save time and create momentum, this Distribution First is for you.
Join Today
"Joining Distribution First has made such a huge impact on my year. Can't imagine life without it now!"
Lexi Croisdale
Senior Content Marketing Manager
"I've met some of the best and the smartest content folks in here"
Maybe you've tried to get serious about distributing your content. But other priorities always creep in. What starts off as an exciting plan to get your content seen fades, and before you know it, you're back to just publishing without a plan.
But this isn’t your fault.
You tried to handle content distribution alone, almost set up to struggle from the start.
But Distribution First solves that problem. You’ll work alongside a community of like-minded content marketers, all with the same goal: maximizing content impact and reaching your audience without constantly creating more.
What our members are saying...
⭐️⭐️⭐️⭐️⭐️
Being part of Distribution First has been a huge help for me as an in-house marketer. You get to learn from top marketers. The workshops, community Q&As, and Justin's coaching sessions will help you create better content and get noticed.
Andy Smith
Content Marketer
⭐️⭐️⭐️⭐️⭐️
Justin is THE authority on content repurposing. If you feel like you're constantly on the hamster wheel, he'll show you a less stressful and much more powerful way.
Jess Cook
VP of Marketing
⭐️⭐️⭐️⭐️⭐️
I joined thinking it would just help me get better at repurposing content, but it's turned out to be so much more. It's a safe space where I can engage in meaningful chats, ask questions, and share my own experiences to help others. D1 has already made a big difference in how I approach content marketing and distribution. And I've been able to make major improvements.
Simran Sethi
Content Marketer
Run it alone, or let's run it together.
Frequently Asked Questions
How much does this cost?
To have this kind of distribution system installed privately, you’d typically be looking at $6,000 per month.
With Distribution First Academy, you can implement the same high-impact strategy yourself for around $250 per month.
How long do I have access to the course materials?
With your annual subscription, you’ll have full access to all the modules, resources, and community benefits for the entire year. Renew each year to keep your momentum going and stay on top of the latest strategies and support.
Is this a self-paced course or cohort-based?
Distribution First Academy is completely self-paced—with a strong coaching component for support.
Once you join, you’ll have instant access to all the modules and resources hosted on our community platform, so you can work through the material as quickly or as slowly as you’d like.
What commitment is required from me?
If you can set aside about 30 minutes a day, you’ll make steady progress without feeling overwhelmed. Whether you’re juggling work, family, or other priorities, the Academy can flex with your pace.
And once you're first flywheel is built, it becomes part of your daily work.
Couldn’t I just figure this out on my own using free content?
I'm not saying you can't figure this out on your own. But if it were that easy, you’d probably have done it by now, right? 🤷🏻
Our structured, actionable approach cuts through the noise, helping you stay focused and eliminating guesswork. With Distribution First Academy, you’re getting a clear roadmap to success.
What if I've never worked with content distribution before?
Then Distribution First Academy is right up your alley!
We built the program so even beginners—those with zero experience in distribution—can jump in and feel confident from day one.
What if I’ve been repurposing and distributing content for years? Will this teach me anything new?
Of all of the experienced content strategists and marketers that have joined the Academy, not one has said, “I didn’t learn anything new.”
You’ll find fresh, actionable strategies that go beyond traditional content marketing—giving you the edge to do distribution right.
How is Distribution First Academy different from Content Repurposing Roadmap?
Distribution First Academy is a complete, strategic system for amplifying your content’s reach across channels.
Content Repurposing Roadmap, on the other hand, is a stand alone course that zeroes in on turning your existing content into high-ROI assets—without the need to create anything new.
Think of it like this: Content Repurposing Roadmap helps you get maximum value from what you’ve already made.
Distribution First Academy is the broader strategy to make sure your content reaches its full potential.
If you don’t want to continue, you can cancel your membership at any time. Follow the prompts to cancel on the Billing page, and your membership will not renew.
*Please note that there aren’t refunds for partially unused membership periods.
