BUILD YOUR FIRST DISTRIBUTION FLYWHEEL IN 30 DAYS

We’ll start by grounding you in the core principles of content distribution. You’ll explore why Distribution First is the key to sustainable growth and learn to approach content with a distribution-focused mindset from the beginning. Next, we’ll dive into the three essential types of distribution and help you understand which methods drive the most impact and how to use them strategically.

Then we'll break down the differences between push and pull marketing and give you a clear view of how to balance both approaches effectively. You’ll also learn to spot common mistakes marketers make in distribution and how to avoid them.

Finally, we’ll introduce you to the Distribution First framework's four phases and set up a roadmap that will guide you through the rest of the program. By the end of this module, you’ll have a solid foundation for a distribution strategy that amplifies your content’s reach and impact.

This module is all about helping you carve out a unique space in your industry and create content that truly resonates. We’ll kick off with a blueprint for developing core themes. You’ll discover how to identify themes that not only attract attention but keep people coming back for more.

Next, we’ll dive into creating a strong point of view (POV), the foundation of any memorable brand. You’ll learn to craft a POV that is authentic, compelling, and hard to ignore. With the POVs Toolkit, we’ll provide hands-on tools and exercises to refine and amplify your unique perspective, ensuring that your content stands out in a crowded space. By the end of this module, you’ll have a clear, distinctive voice and brand framework that helps you stand out and build a loyal audience.

In this module, you’ll learn how to choose distribution channels strategically, so you’re reaching your audience where it matters most. We’ll begin by exploring why narrowing your focus to specific channels is essential for cutting through the noise and maximizing impact. Then, we’ll uncover the top three pitfalls of poorly chosen channels, so you know exactly what to avoid.

With the Value vs Effort Matrix, you’ll gain a practical tool to evaluate each channel based on its potential return and the resources required, helping you make smarter, data-backed decisions.

Finally, our 5-Part Framework will guide you step-by-step in identifying the right channels for your unique goals and audience. By the end of this module, you’ll have a tailored distribution plan that channels your energy into the platforms that yield the highest results.

This module focuses on evaluating your distribution efforts in a way that drives real business outcomes. We’ll start by addressing the "metrics trap"—showing you why focusing on numbers alone can be misleading and how to look beyond surface-level metrics to understand true impact. Next, you’ll discover the ideal distribution goal to start with, giving you a clear and achievable target to work toward.

We’ll then dive into aligning your distribution efforts with overarching business objectives, ensuring that every piece of content you distribute supports your company’s big-picture goals. Finally, with the Repurposing Multiplier, you’ll learn how to extend the lifespan and reach of your content, maximizing every effort you put into distribution.

By the end of this module, you’ll have a robust system for tracking and measuring success, so you can see exactly how your content distribution is driving value.

In this module, you’ll learn how to get more from the content you’ve already created, turning it into fresh opportunities for engagement. We’ll start with a content audit, guiding you through the process of identifying high-potential assets in your existing library that are ready for repurposing. Then, we’ll introduce up and down repurposing, a powerful technique for validating ideas and boosting your content’s visibility across various channels.

You’ll also dive into the differences between micro and macro repurposing, showing you how to maximize the mileage of each idea. And by the end of this module, you’ll have a systematic approach to breathing new life into old content, extending its reach and impact without starting from scratch.

This module is your ultimate guide to transforming existing content into new formats that capture attention and extend reach.

We’ll start by showing you step-by-step how to repurpose blog content and turn each post into multiple assets across platforms. Next, we’ll dive into podcasts and webinars to show you the exact strategies you need to break down these into highly shareable, audience-friendly micro content.

To keep the ideas flowing, we’ll introduce five angles you can apply to any topic, giving you endless possibilities for fresh, engaging content. By the end of this module, you’ll have a toolkit for repurposing that helps you work smarter, amplifying your content’s impact without needing to create from scratch every time.

You’ll learn how to build a self-sustaining distribution system that continuously drives results. We’ll introduce you to the 3C Content Method, a framework for distributing content all year long. Next, you’ll set up your own distribution flywheel, a repeatable process that keeps your content in motion and grow momentum with each cycle.

And to keep everything organized and scalable, we’ll guide you in creating distribution documents that document your processes. These make it easy to stay consistent and efficient. By the end of this module, you’ll have a powerful distribution flywheel in place.

This module is all about establishing a reliable distribution schedule that keeps your content flowing without overwhelming your workload. We’ll begin by exploring the power of consistency and show you how a steady rhythm can exponentially increase your reach and impact.

Next, you’ll define your “content floor.” This is the minimum level of content output you can maintain sustainably, no matter how busy things get.

We’ll then guide you in creating a weekly plan that aligns with your goals and keeps distribution manageable. To help you stay efficient, we’ll round out the module with practical time management and productivity hacks, so you can keep your schedule on track without burnout. By the end, you’ll have a consistent, stress-free distribution routine that fuels long-term growth.

In this final module, you’ll learn how to take your distribution strategy to the next level and make sure it’s scalable and sustainable for the long haul. We’ll start with feedback loops, teaching you how to gather insights from your audience and performance data to continually improve your approach. Next, you’ll explore methods for scaling your efforts, so you can amplify your impact without stretching resources too thin.

We’ll also cover strategies for sustaining long-term success and focus on practices that keep your distribution strong as your business grows.

Finally, we’ll look at preparing for future trends, so you can stay ahead of the curve. By the end of this module, you’ll have a robust system in place for scaling and sustaining your distribution strategy well into the future.