BUILD YOUR FIRST DISTRIBUTION FLYWHEEL IN 30 DAYS
The Distribution First Training Academy gives marketers the proven strategies to get their content seen, grow your audience fast, and boost your ROI without creating more content.
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đ In-House Marketers
Are you looking for career and skill growth? Or maybe youâre an army of one who wants to get off the content production treadmill and free up time to work on bigger swing projects.
đ´ââ ď¸ Freelancers and Marketing Solopreneurs
Stuck with only one offer for your clients? Charging your clients for net new content while everything youâve created in the past collects digital dust in Google Drive?
âĄď¸ Agency Owners
Feeling like you need a way to prove your value beyond just creating the basic asset? Add distribution strategy and execution to your offers.
What our members are saying...
Being part of the Distribution First community has been a huge help for me as an in-house marketer. I get to learn from people working in different areas like agencies and freelance. Social media and the internet are full of content, so standing out is tough. By joining Distribution First, you get to learn from top marketers. The regular workshops, community Q&As, and Justin's coaching sessions will help you create better content and get noticed.
Andy Smith
Content Marketer
I have been in plenty of marketing communities before. But Distribution First is the only one I feel like I can be myself in - ask vulnerable questions, share challenges as well as wins, and get real support and advice from other marketers without judgement.
Jess Cook
Content Marketer
I joined thinking it would just help me get better at repurposing content, but it's turned out to be so much more. It's a safe space where I can engage in meaningful chats, ask questions, and share my own experiences to help others. D1 has already made a big difference in how I approach content marketing and distribution. I've been able to make some major improvements thanks to the community.
Simran Sethi
Content Marketer
Stop Wasting Hours. Start Making Every Piece Work 10x Harder.
Are you cranking out content non-stop but still feel like no oneâs seeing it, and you're getting nowhere?
Or maybe youâre busting your butt creating stuff, only to get lost in the endless cycle of posting and praying for traction?
You know the feeling: Growing content graveyard. Zero engagement. Minimal reach. It sucks.
Or, maybe youâre so overwhelmed with where to share your content that you spend more time researching than actually doing. Sound familiar?
Hereâs the thing: You're not alone.
Most marketers are trapped in this frustrating loop, struggling to get their work noticedâbefore they unlocked the power of smart content distribution.
They went from feeling invisible to amplifying their content reach, engaging new audiences, and seeing measurable results.
Some have doubled their visibility, scaled their impact, and generated more leads than ever before.
Others have finally found a sustainable rhythm, freed up hours in their week, and built a consistent content engine.
And youâre one step away from transforming your content strategy to get the results you deserve.
Why do marketers struggle to get their content seen and engaged with?
There are 4 main challenges both in-house and freelance marketers run into when making the switch from a traditional content marketing strategy.
Distribution is an afterthought
Many marketers focus heavily on creating content but forget to invest in a strategic distribution plan. You have to treat distribution as a core part of your content strategy, not just a last-minute push.
Relying too much on SEO
While SEO is important, many marketers over-rely on it. You need a true distribution strategy goes beyond SEO and leverages multiple channels for immediate and long-term visibility.
Everything feels random
Without a solid system, marketers are unsure how to adapt their content to fit each platformâs unique style. What you truly need is a step-by-step framework for turning existing content into platform-native pieces.
Too much to do in too little time
Content teams often feel stretched thin. Between creating new content and managing distribution, itâs easy to feel like thereâs never enough time or manpower.
Most marketers focus on content creation but overlook the power of distribution
Inside the Distribution First, weâll push you to think differently about your content. You'll move beyond just creating more and start distributing what you already have.
This is how you move from âa marketer who creates good contentâ to becoming the go-to expert who knows how to maximize visibility and engagement across channels. To make that shift, you'll go through specialized training.
Module 1
Distribution Foundations
Understand where youâre currently at and where you need to go
Module 2
Consistent Messaging
Create a plan that drives visibility and ensures your content reaches the right people
Module 3
Choosing Channels
Use your existing content to create high-ROI assets without creating anything new
Module 4
Measuring Success
Take a pillar piece of content (blog, webinar, podcast) and break it up consistently
Module 5
Leveraging Existing Content
Automate your distribution process to keep content in front of your audience consistently
Module 6
Content Repurposing
Know what to measure, how to interpret your results, and report on what's happening
Module 7
Launching Your Distribution Flywheel
Optimize your content using real data to improve engagement and achieve
Module 8
Building Your Distribution Calendar
Save time and scale your distribution faster with automation and AI tools
Module 9
Proactive Content Distribution
Finally get consistent by integrating distribution into your content calendar
Not Just Another Content Marketing Course
Unlike courses that focus entirely on how to create more content, only we focus on teaching you the skills to get more mileage out of everything you create.
The Distribution First Framework
Monthly Group Coaching
The Distribution First Community
Content Repurposing Roadmap
Monthly Distribution Mini Courses
Dozens of templates, prompts, and dashboards
[BONUS Mini Course #1] The Platform-Native Playbook ($199 Value)
[BONUS Mini Course #2] The Perfect Channels Playbook ($199 Value)
[BONUS Mini Course #3] The Unlock Your POVs Framework ($199 Value)
"I finally have a place where I can go to learn more about distribution. It's one of the most underrated and underused strategies. I can get actionable advice from smart marketers who've been there and done that. Plus, there's a massive library of content on similar topics. It's a no-brainer for those who want to solidify their distribution concepts from some of the best in the game!"
Tanaaz Khan
Content Strategist & Writer
Become a Distribution First Marketer
Cash in on old content
Become proactive vs. reactive
Become known for something
Build your brand
Eliminate random acts of content
Diversify your distribution channels
Join In
Some of our most popular content
"Joining Distribution First has made such a huge impact on my year. Can't imagine life without it now!"
Lexi Croisdale
Senior Content Marketing Manager
"I've met some of the best and the smartest content folks in here"
Maybe you've tried to get serious about distributing your content. But other priorities always creep in. What starts off as an exciting plan to get your content seen fades, and before you know it, you're back to just publishing without a plan.
But this isnât your fault.
You tried to handle content distribution alone, almost set up to struggle from the start.
But Distribution First solves that problem. Youâll work alongside a community of like-minded content marketers, all with the same goal: maximizing content impact and reaching your audience without constantly creating more.
đ Hey, I'm Justin
I'm the founder of Distribution First and the Distribution First Academy. I help content marketers and freelance business owners escape the exhausting content hamster wheel by teaching them not only to create less but to distribute more.
My approach flips traditional content marketing on its head and focuses on maximizing impact through strategic distribution rather than endless content creation.
At the time, I was running marketing for a B2B company with a small team. We didnât have the budget or the resources to produce at the scale of large companies, yet we felt pressured to keep up. It was overwhelming, and I started questioning whether there was a better way. I knew I needed a solution that would help small teams achieve big results without the endless grind.
Most teams get caught up in quantity over quality, burning through resources to publish more content, yet struggle to actually reach and engage their audience. As a result, so much valuable content is wasted, sitting on websites or feeds without driving real growth.
I overcame this problem by developing the Distribution First Frameworkâa system that prioritizes distribution, not just production.
Thatâs why I created the Distribution First Academyâto teach content marketers and business owners how to get more value and reach from the content they already have. You deserve to build a sustainable content strategy that doesnât drain you but actually supports your growth goals.
Together, weâll transform your content strategy into a distribution powerhouse. Youâll learn how to make every piece of content work for you, achieving a future where you reach more people, build authority, and drive resultsâwithout burning out.
What do I get at the end of the program?
How much time should I dedicate to this?
10 minutes a day is all you need to build your distribution flywheel and get it moving.
Stop running on the content hamster wheel
Join the Community & Access the Course
$299/quarter
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Courses & templates
Accountability community
Monthly distribution Q&As
Monthly workshops
Expert sessions
BONUS: Hot Seats
BONUS: Video vault of all past live workshops and trainings
BONUS: Reporting templates, sheets, and dashboards
BONUS: 1:1 Kickoff Session with Justin
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Get the Full Content Repurposing Course
$999
Annually
12 video lessons
1.5 hour duration
Blog Repurposing ebook
Distribution Niche guide
Social Media schedule
Distribution Doc template
Distribution Doc example
3C Content Method audit
Content Tier Matrix audit
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