BUILD YOUR FIRST DISTRIBUTION FLYWHEEL IN 30 DAYS

The Distribution First Training Academy gives marketers the proven strategies to get their content seen, grow your audience fast, and boost your ROI without creating more content.

Join In

🏠 In-House Marketers

Are you looking for career and skill growth? Or maybe you’re an army of one who wants to get off the content production treadmill and free up time to work on bigger swing projects.

🏴‍☠️ Freelancers and Marketing Solopreneurs

Stuck with only one offer for your clients? Charging your clients for net new content while everything you’ve created in the past collects digital dust in Google Drive?

⚡️ Agency Owners

Feeling like you need a way to prove your value beyond just creating the basic asset? Add distribution strategy and execution to your offers.

What our members are saying...

Being part of the Distribution First community has been a huge help for me as an in-house marketer. I get to learn from people working in different areas like agencies and freelance. Social media and the internet are full of content, so standing out is tough. By joining Distribution First, you get to learn from top marketers. The regular workshops, community Q&As, and Justin's coaching sessions will help you create better content and get noticed.

<div class="editor-content"><p>Andy Smith</p></div>, <div class="editor-content"><p>Content Marketer</p></div>

Andy Smith

Content Marketer

I have been in plenty of marketing communities before. But Distribution First is the only one I feel like I can be myself in - ask vulnerable questions, share challenges as well as wins, and get real support and advice from other marketers without judgement.

<div class="editor-content"><p>Jess Cook</p></div>, <div class="editor-content"><p>Content Marketer</p></div>

Jess Cook

Content Marketer

I joined thinking it would just help me get better at repurposing content, but it's turned out to be so much more. It's a safe space where I can engage in meaningful chats, ask questions, and share my own experiences to help others. D1 has already made a big difference in how I approach content marketing and distribution. I've been able to make some major improvements thanks to the community.

<div class="editor-content"><p><span>Simran Sethi</span></p></div>, <div class="editor-content"><p>Content Marketer</p></div>

Simran Sethi

Content Marketer

Stop Wasting Hours. Start Making Every Piece Work 10x Harder.

Are you cranking out content non-stop but still feel like no one’s seeing it, and you're getting nowhere?


Or maybe you’re busting your butt creating stuff, only to get lost in the endless cycle of posting and praying for traction?


You know the feeling: Growing content graveyard. Zero engagement. Minimal reach. It sucks.


Or, maybe you’re so overwhelmed with where to share your content that you spend more time researching than actually doing. Sound familiar?


Here’s the thing: You're not alone.


Most marketers are trapped in this frustrating loop, struggling to get their work noticed—before they unlocked the power of smart content distribution.


They went from feeling invisible to amplifying their content reach, engaging new audiences, and seeing measurable results.


Some have doubled their visibility, scaled their impact, and generated more leads than ever before.


Others have finally found a sustainable rhythm, freed up hours in their week, and built a consistent content engine.


And you’re one step away from transforming your content strategy to get the results you deserve.

Why do marketers struggle to get their content seen and engaged with?


There are 4 main challenges both in-house and freelance marketers run into when making the switch from a traditional content marketing strategy.

Distribution is an afterthought

Many marketers focus heavily on creating content but forget to invest in a strategic distribution plan. You have to treat distribution as a core part of your content strategy, not just a last-minute push.

Relying too much on SEO

While SEO is important, many marketers over-rely on it. You need a true distribution strategy goes beyond SEO and leverages multiple channels for immediate and long-term visibility.

Everything feels random

Without a solid system, marketers are unsure how to adapt their content to fit each platform’s unique style. What you truly need is a step-by-step framework for turning existing content into platform-native pieces.

Too much to do in too little time

Content teams often feel stretched thin. Between creating new content and managing distribution, it’s easy to feel like there’s never enough time or manpower.

Most marketers focus on content creation but overlook the power of distribution

Inside the Distribution First, we’ll push you to think differently about your content. You'll move beyond just creating more and start distributing what you already have.


This is how you move from “a marketer who creates good content” to becoming the go-to expert who knows how to maximize visibility and engagement across channels. To make that shift, you'll go through specialized training.

Module 1

Distribution Foundations

Understand where you’re currently at and where you need to go

Module 2

Consistent Messaging

Create a plan that drives visibility and ensures your content reaches the right people

Module 3

Choosing Channels

Use your existing content to create high-ROI assets without creating anything new

Module 4

Measuring Success

Take a pillar piece of content (blog, webinar, podcast) and break it up consistently

Module 5

Leveraging Existing Content

Automate your distribution process to keep content in front of your audience consistently

Module 6

Content Repurposing

Know what to measure, how to interpret your results, and report on what's happening

Module 7

Launching Your Distribution Flywheel

Optimize your content using real data to improve engagement and achieve

Module 8

Building Your Distribution Calendar

Save time and scale your distribution faster with automation and AI tools

Module 9

Proactive Content Distribution

Finally get consistent by integrating distribution into your content calendar

Not Just Another Content Marketing Course

Unlike courses that focus entirely on how to create more content, only we focus on teaching you the skills to get more mileage out of everything you create.

The Distribution First Framework

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

Monthly Group Coaching

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

The Distribution First Community

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

Content Repurposing Roadmap

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

Monthly Distribution Mini Courses

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

Dozens of templates, prompts, and dashboards

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

[BONUS Mini Course #1] The Platform-Native Playbook ($199 Value)

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

[BONUS Mini Course #2] The Perfect Channels Playbook ($199 Value)

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.

[BONUS Mini Course #3] The Unlock Your POVs Framework ($199 Value)

Everyone should have access to the world’s greatest yoga minds. Learn why it’s so crucial for your yoga practice to learn from the best. Another line of text so we see how it looks like when there is much more lines of text intead of just a few there where we can see. No worries. This looks much better now.
<div class="editor-content"><p>Tanaaz Khan</p></div>,

"I finally have a place where I can go to learn more about distribution. It's one of the most underrated and underused strategies. I can get actionable advice from smart marketers who've been there and done that. Plus, there's a massive library of content on similar topics. It's a no-brainer for those who want to solidify their distribution concepts from some of the best in the game!"

Tanaaz Khan

Content Strategist & Writer

Become a Distribution First Marketer

Cash in on old content

Become proactive vs. reactive

Become known for something

Build your brand

Eliminate random acts of content

Diversify your distribution channels

Join In

Some of our most popular content

<div class="editor-content"><p>Lexi Croisdale</p></div>,

"Joining Distribution First has made such a huge impact on my year. Can't imagine life without it now!"

Lexi Croisdale

Senior Content Marketing Manager

"I've met some of the best and the smartest content folks in here"

Maybe you've tried to get serious about distributing your content. But other priorities always creep in. What starts off as an exciting plan to get your content seen fades, and before you know it, you're back to just publishing without a plan.


But this isn’t your fault.


You tried to handle content distribution alone, almost set up to struggle from the start.


But Distribution First solves that problem. You’ll work alongside a community of like-minded content marketers, all with the same goal: maximizing content impact and reaching your audience without constantly creating more.

👋 Hey, I'm Justin

I'm the founder of Distribution First and the Distribution First Academy. I help content marketers and freelance business owners escape the exhausting content hamster wheel by teaching them not only to create less but to distribute more.


My approach flips traditional content marketing on its head and focuses on maximizing impact through strategic distribution rather than endless content creation.


At the time, I was running marketing for a B2B company with a small team. We didn’t have the budget or the resources to produce at the scale of large companies, yet we felt pressured to keep up. It was overwhelming, and I started questioning whether there was a better way. I knew I needed a solution that would help small teams achieve big results without the endless grind.


Most teams get caught up in quantity over quality, burning through resources to publish more content, yet struggle to actually reach and engage their audience. As a result, so much valuable content is wasted, sitting on websites or feeds without driving real growth.


I overcame this problem by developing the Distribution First Framework—a system that prioritizes distribution, not just production.


That’s why I created the Distribution First Academy—to teach content marketers and business owners how to get more value and reach from the content they already have. You deserve to build a sustainable content strategy that doesn’t drain you but actually supports your growth goals.


Together, we’ll transform your content strategy into a distribution powerhouse. You’ll learn how to make every piece of content work for you, achieving a future where you reach more people, build authority, and drive results—without burning out.


Frequently Asked Questions

What do I get at the end of the program?

Membership includes access to an incredible catalog of videos and live events.

How much time should I dedicate to this?

10 minutes a day is all you need to build your distribution flywheel and get it moving.

How do I cancel?
If you don’t want to continue, you can cancel your membership at any time. Follow the prompts to cancel on the Billing page, and your membership will not renew. Please note that there aren’t refunds for partially unused membership periods.

Stop running on the content hamster wheel

Join the Community & Access the Course

$299/quarter

Cancel anytime

Courses & templates

Accountability community

Monthly distribution Q&As

Monthly workshops

Expert sessions


BONUS: Hot Seats

BONUS: Video vault of all past live workshops and trainings

BONUS: Reporting templates, sheets, and dashboards

BONUS: 1:1 Kickoff Session with Justin

Join Now

Get the Full Content Repurposing Course

$999

Annually

12 video lessons

1.5 hour duration

Blog Repurposing ebook

Distribution Niche guide

Social Media schedule

Distribution Doc template

Distribution Doc example

3C Content Method audit

Content Tier Matrix audit

Buy Now

Want to preview the Distribution First Framework?

Our FREE 5-day email course breaks down everything you need to get your content seen without relying on keywords, and always stay top of mind.

Get Lesson #1