Turn Your Scattered Marketing into a Repeatable System

Over the last decade, I’ve learned one truth: you don’t need to create more content to see results. You need to take control of the content you already have.

I’ve spent years testing strategies, refining systems, and learning the hard way what it takes to break free from the cycle of endless content production.

The result? A clear, proven approach to distributing content that works harder for you, drives results, and gives you back control over your time and energy.

Here’s the most important thing you need to know:

Building an audience and driving real ROI isn’t about working harder or producing more. It’s about working smarter.

It’s about:

• Shifting to a Distribution First mindset that puts strategy over chaos

• Repurposing content with precision to reach more people in less time

• Following a sustainable system that keeps you consistent without burning out

That’s it. Simple, effective, and completely in your control.

You’ll master the most valuable skill in modern marketing: getting content seen and making it count. You’ll build a scalable system that grows with you.

And most importantly, you’ll stop feeling like your strategy is running you, and start owning your time, your outcomes, and your energy again.

Inside the Distribution First Academy, we’ll push you to think differently about your content. You'll move beyond just creating more and start distributing what you already have.

If you can build a flywheel around your content distribution, you’ll create a self-sustaining loop that keeps driving attention and engagement (without spending all your time on endless new content).

Think about how NBC launches a new show: you don’t just see the show premiere. You see trailers during prime-time commercials, the stars appear on talk shows, and clips get shared across social media. Every appearance, ad, and interview builds momentum, feeding into the larger goal of getting audiences to know, like, and watch that show.

In content marketing, a distribution flywheel does the same thing. Once set in motion, it keeps driving awareness, building engagement, and expanding your reach without the need to constantly create new material.

And that’s the true secret to succeeding at the Distribution First Academy.

Create a repeatable distribution flywheel.

• Create a flywheel for getting your messages out

• Create a flywheel for repurposing your content

• Create a flywheel for scaling your reach 

• Create a flywheel for tracking what performs best

• Create a flywheel for maximizing impact with every new piece

And no, this doesn’t stop you from creating new content.

Instead it amplifies it, because you’re spending time on the most impactful creative decisions while the flywheel does the heavy lifting.

When you build a strong distribution flywheel, it maximizes every single post, video, or article you create.

That means more reach, more audience, and more results without constantly scrambling to create from scratch.

Of course, you still need to create great content.

But with a distribution flywheel in place, it takes a lot less time to promote, share, and grow your audience.

Unlike courses that focus entirely on how to create more content, only this program condenses a decade – and thousands of hours of marketing experience – into an immersive, interactive, and self-paced program.