Build a Repeatable Content System (Without Burnout)
A membership built for solo content marketers who want coaching, not chaos. You’ll get expert 1:1 strategy calls, on-demand training, and a plug-and-play system to scale your content with what you already have.
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What our members are saying...
Being part of Distribution First has been a huge help for me as an in-house marketer. I get to learn from people working in different areas like agencies and freelance. You get to learn from top marketers. The regular workshops, community Q&As, and Justin's coaching sessions will help you create better content and get noticed.
Andy Smith
Content Marketer
I have been in plenty of marketing communities before. But Distribution First is the only one I feel like I can be myself in - ask vulnerable questions, share challenges as well as wins, and get real support and advice from other marketers without judgement.
Jess Cook
VP of Marketing
I joined thinking it would just help me get better at repurposing content, but it's turned out to be so much more. It's a safe space where I can engage in meaningful chats, ask questions, and share my own experiences to help others. D1 has already made a big difference in how I approach content marketing and distribution. And I've been able to make some major improvements thanks to the community.
Simran Sethi
Content Marketer
So, what is Distribution First Academy?
Distribution First Academy is a membership and coaching experience designed to help solo content marketers and small content teams turn scattered blog posts, videos, and webinars into a system that fills up the calendar and promotes your brand every month.
And do it all without burning out or constantly reinventing the wheel.
You’ll get strategic 1:1 guidance from Justin, the full Distribution First Framework program, dozens of mini courses, tactical templates and workbooks, and the ongoing support and community to finally take control of your content and drive meaningful results.
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Before joining the Distribution First Academy, our distribution process was quite a mess. We were churning out content without considering the bigger picture. As soon as I started the course with Justin, I realised we had our priorities wrong. We needed to think about what message we want to share with who - and where. Immediately, this made us slow down on content output, to start testing what actually works and doesn't work. We converted a webinar registrant to a customer, and we now rank #1 for a competitor brand search term on Google for a video and #2 for the same brand search term on Google. 2 HUGE wins! If you're not sure whether to join the programme or not - I would say you will 100% learn something new to help you make impact. Don't get stuck in your same underperforming patterns. Join, learn and enjoy the results. One of my favourite parts of DFA? It's got to be Justin's 1:1 sessions - there are powerful and valuable - you get an expert's take on gaps you're missing.
Amy Rosoman
Content Marketing Manager
Imagine being able to...
Turn existing content into weekly campaigns without starting from scratch.
Repurpose a single blog post into a full email series, 5 social posts, and a YouTube script.
Stop second-guessing your strategy and get a clear plan you can follow.
Use a simple, repeatable system that runs with your schedule (not against it).
Feel proud of what you’re creating and confident it’s driving results.
Build a flywheel that fills your calendar with distributed content every month.
Create space to think, breathe, and focus on higher-leverage work.
Break free from the “constant production” hamster wheel.
"It's been an incredible experience"
Shannon Howard joined DFA feeling stuck in content chaos. With the frameworks and 1:1 coaching, she rebuilt her strategy, aligned her team, and turned scattered efforts into a focused system.
👋 Hey, I'm Justin
After 15 years in content marketing (including launching podcasts, building newsletter engines, leading content at three companies, and running my own consulting business) I saw a pattern.
Most content marketers I met were burned out. Not because they lacked hustle or strategy, but because they were stuck in reaction mode.
They were overwhelmed, pulled in too many directions, and constantly under pressure to produce more. They didn’t need to create more content. They needed to do more with the content they already had.
Distribution First Academy is what I wish I had when I was in the thick of it: a clear path, a repeatable process, and a community that gets it.
I’ve helped beginners shortcut the learning curve and experts level up their strategies
"Working with Justin has completely transformed my approach to content strategy—going 'distribution first' makes so much sense now, and I'm already seeing a shift in how clients respond. His structured yet flexible approach made it a pleasure to learn from him, and the actionable insights he provided have already begun reshaping our content marketing."
Amanda Smith
Content Marketer
"We're on the journey from lead gen to demand gen at our B2B SaaS company, and have found the course extremely helpful getting our foundations and framework in place. Digestible content and actionable guides that the whole team can rally around fast."
Elise
CMO
"Justin is an expert in strategic content distribution across channels. He understands how to repurpose your highest-value content for social media and distribute it more intentionally to the right audiences. And all in alignment with overall business goals."
Hillary Noble
Director of Content
"I realized that we really needed to be leveraging our old content more. Justin gave me the plan to repurpose that content to save myself a bunch of time and get more value for my company out of that content."
David Nesbitt
Content Marketer
"Before working with Justin, I would describe our content process as 'flying by the seat of our pants.' Now I feel like I'm in charge of the best-run content production in the world."
Morgan Smith
Founder
"You're an OG on this strategy. FWIW I think of you when "repurposing content" comes up! 🫡"
Devin Reed
Founder
"Justin understands what content marketing is really about -- repurposing your narratives so you can repeat them over and over again."
Dozie Anyaegbunam
Content Marketer
"After working with Justin we are doing more, more effectively. He provided an amazing outside eye for our team, spotting areas of opportunity we hadn't uncovered yet."
Wren Noble
Content Marketer
"The Distribution First approach gives marketers (particularly those on smaller teams) a leg up in their market. Everything was immediately actionable and allowed us to get value quickly."
Josh Thomas
Marketing VP
"My 1-hour syncs with Justin were the best meeting time I'd spend all week. Every time there was something to learn and actionable takeaways."
Sepy Bazzari
VP of Marketing
"Justin shows you a process where you focus on your main themes to create 20% of your content and repurpose 80% of the time which is a complete game changer!"
Giuseppe Grammatico
Founder & Author
"Justin is Mr. Organic B2B Content Distribution. (Ok, that sounded better in my head...) but this is as good as cold hard cash. This is how the pros do it!"
Camille Trent
Content Marketer
Okay, cool – but what’s actually in the program?
Most content courses dump information on you and leave you to figure it out.
Distribution First Academy is different. You’ll get a full system and the support to actually use it — including lessons, templates, and quarterly 1:1 calls to help you take action, stay focused, and keep improving over time.
Get direct answers to your toughest questions
1:1 coaching sessions are designed to keep you moving forward, no matter where you’re at. Got a question, feeling stuck, or not sure about your next step? Our sessions give you the space to ask, get clarity, and push through any roadblocks.
Make big progress with just 10 minutes a day
Get short video and written lessons that take you through the four phases of Distribution First and shows you how to turn existing content into high-impact assets. You’ll learn a step-by-step method for distributing content into multiple formats and getting more ROI out of everything you create.
Plug-and-play templates to streamline your entire content process
Get instant access to a library of ready-made templates, prompts, and dashboards to simplify your content distribution process. Each tool is designed to save you time and help you work more efficiently, from planning to execution.
Short lessons. Big impact. Immediate results.
Throughout the year we add mini courses on a key distribution tactic to expand your skills and strategy. These bite-sized courses cover practical, actionable topics that you can implement right away. From social media tactics to email optimization, each lesson is designed to keep you ahead of the curve. It’s an easy way to build your distribution toolkit without overwhelming your schedule.
Stay motivated and accountable at every step
Join a vibrant community of content marketers and strategists all focused on mastering distribution. Inside, you’ll find the answers, inspiration, and camaraderie you need to stay motivated and keep growing. Whether you’re looking for feedback, want to share a win, or need a boost during a tough week, this is your go-to space.
"I finally have a place where I can go to learn more about distribution. It's one of the most underrated and underused strategies. I can get actionable advice from smart marketers who've been there and done that. Plus, there's a massive library of content on similar topics. It's a no-brainer for those who want to solidify their distribution concepts from some of the best in the game!"
Tanaaz Khan
Content Strategist & Writer
Who’s the Distribution First Academy for?
We’re not for everyone, and that’s by design. This program isn’t for you if:
❌ You’re looking for a quick fix or "viral" hack to grow your audience overnight. Building a strong, consistent content distribution system takes time and strategic effort.
❌ You’re hoping to avoid the work of creating high-quality content and think distribution alone will drive results. Content and distribution work hand-in-hand. One can’t thrive without the other.
❌ You’re not ready to commit to regularly repurposing and distributing your existing content across multiple platforms. If you’re not willing to dedicate time each week to this process, the Academy won’t be a fit.
❌ You’re expecting instant results or guaranteed followers or leads. Like anything worthwhile, distribution success is a long game. There are no shortcuts here—just proven systems and consistent action.
We’ll equip you with the systems, workflows, and mindset shifts needed to maximize your content’s reach, but no one can guarantee specific metrics or growth rates.
What we do guarantee is that if you embrace Distribution First thinking and stick with the process, you’ll see your audience, impact, and content ROI grow over time.
If you’re committed to transforming how your content reaches people and want a system that helps you save time and create momentum, this Academy is for you.
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"Joining Distribution First has made such a huge impact on my year. Can't imagine life without it now!"
Lexi Croisdale
Senior Content Marketing Manager
"I've met some of the best and the smartest content folks in here"
Maybe you've tried to get serious about distributing your content. But other priorities always creep in. What starts off as an exciting plan to get your content seen fades, and before you know it, you're back to just publishing without a plan.
But this isn’t your fault.
You tried to handle content distribution alone, almost set up to struggle from the start.
But the Distribution First Academy solves that problem. You’ll work alongside a community of like-minded content marketers, all with the same goal: maximizing content impact and reaching your audience without constantly creating more.
Everything you need to build your content system without the burnout
Course
$149
Get just the course for a fully self-paced option.
Quarterly
$199
Full Distribution First program
Quarterly 1:1 strategy calls
Supportive content marketing community
50+ trainings, workshops, and replays
Tools and guidance to stay consistent year-round
Annually
$499
Best value
Full Distribution First program
Quarterly 1:1 strategy calls
Supportive content marketing community
50+ trainings, workshops, and replays
Tools and guidance to stay consistent year-round
Our 100% Satisfaction Guarantee & Money-Back Promise
"Building your flywheel" means completing the foundational modules and putting the strategies into action. If you've done that and, for any reason, aren’t fully satisfied with your experience, just send us an email (within 30 days of your purchase), and we’ll happily refund your entire payment.
*Please note, the money-back guarantee applies only if you’ve completed all the core modules and shared the reason for your cancellation in your email.
Frequently Asked Questions
How much does this cost?
To have this kind of distribution system installed privately, you’d typically be looking at $6,000 per month.
With Distribution First Academy, you can implement the same high-impact strategy yourself for around $40 per month.
How long do I have access to the course materials?
With your annual subscription, you’ll have full access to all the modules, resources, and community benefits for the entire year. Renew each year to keep your momentum going and stay on top of the latest strategies and support.
Is this a self-paced course or cohort-based?
Distribution First Academy is completely self-paced—with a strong community component for support.
Once you join, you’ll have instant access to all the modules and resources hosted on our community platform, so you can work through the material as quickly or as slowly as you’d like.
What commitment is required from me?
If you can set aside about 30 minutes a day, you’ll make steady progress without feeling overwhelmed. Whether you’re juggling work, family, or other priorities, the Academy can flex with your pace.
And once you're first flywheel is built, it becomes part of your daily work.
Couldn’t I just figure this out on my own using free content?
I'm not saying you can't figure this out on your own. But if it were that easy, you’d probably have done it by now, right? 🤷🏻
Our structured, actionable approach cuts through the noise, helping you stay focused and eliminating guesswork. With Distribution First Academy, you’re getting a clear roadmap to success.
What if I've never worked with content distribution before?
Then Distribution First Academy is right up your alley!
We built the program so even beginners—those with zero experience in distribution—can jump in and feel confident from day one.
What if I’ve been repurposing and distributing content for years? Will this teach me anything new?
Of all of the experienced content strategists and marketers that have joined the Academy, not one has said, “I didn’t learn anything new.”
You’ll find fresh, actionable strategies that go beyond traditional content marketing—giving you the edge to do distribution right.
How is Distribution First Academy different from Content Repurposing Roadmap?
Distribution First Academy is a complete, strategic system for amplifying your content’s reach across channels.
Content Repurposing Roadmap, on the other hand, is a stand alone course that zeroes in on turning your existing content into high-ROI assets—without the need to create anything new.
Think of it like this: Content Repurposing Roadmap helps you get maximum value from what you’ve already made.
Distribution First Academy is the broader strategy to make sure your content reaches its full potential.
If you don’t want to continue, you can cancel your membership at any time. Follow the prompts to cancel on the Billing page, and your membership will not renew.
*Please note that there aren’t refunds for partially unused membership periods.
Ready to get started?
The Distribution First Academy gives you the proven strategies to get your content seen, grow your audience fast, and boost your ROI without creating more content.
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